Going to trial for a
DUI arrest can seem like a frightening experience, and it may seem like no jury could
possibly give a drunk driving defendant a fair case. But an experienced
DUI attorney in Orange County knows that there are certain ways to try
to get the jury on your side and fight for an acquittal. These psychological
principles are called the "psychology of compliance," and scientists
have studied what it takes to a get a person to say "yes" to
something. There are six principles that your attorney can try to use
to influence the jury to see your side.
Briefly, reciprocation is the belief that society works that giving and
receiving work in tandem, and people take turns giving and receiving alternately,
as in holiday gift-giving. Scarcity is the psychological principle that
people are persuaded by rare, unique, and exclusive information. The principle
of authority is that those who command an air of authority are more likely
to be believed. The principle of consistency is that people want to be
consistent in their beliefs, attitudes and actions.
The principle of consensus is that the more we see others doing something,
the more we want to emulate that behavior. And the principle of "liking"
is simply that people prefer to reward people whom they know and like.
These tactics may seem basic or even obvious, but they have proven to
influence people. If you have further questions about jury psychology,
contact The Law Office of Barney B. Gibbs for a
free initial consultation.